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Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
×

Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model